"Do Not Call" Registry

When is it okay for an organization to make a phone call?

In principle, companies are no longer allowed to make unsolicited calls. This marks the end of traditional cold calling. Organizations with commercial purposes are no longer permitted to contact individuals who are not yet customers without their explicit consent. This includes calling consumers or other businesses.

This changes if the other party has given prior consent (opt-in) or if you want to call an existing customer.

In addition, there are a number of other circumstances under which you can make a call without permission.

• The target was previously a customer of your company for at least 3 years, and the company is calling about a similar service or product
• When your company conducts market research
• The prospect did not specifically indicate, while exploring a product or service, that he or she did not want to be contacted by phone (opt-out)

How can you ensure that you get consent from potential targets?

The question that remains is: How can an organization ensure that it obtains permission to make calls? Simply asking a customer if they’d like to receive calls about new products or offers won’t achieve the desired result.

As a company, you’ll therefore need to be creative. Holding a giveaway could be the solution. When signing up, participants must provide their phone number and give permission to be contacted by phone. This way, you—as the company—can still ensure that you obtain their consent.

The Right to Object

Although the “Do Not Call” Registry has been abolished, customers and potential targets still have the option to opt out of similar calls. They can exercise their “Right to Object.” If your customers or potential customers exercise this right, your organization is required to remove all their information from the calling list and may no longer call them.

What does this mean for the telemarketing industry?

The “Do Not Call” Registry does indeed have implications for the telemarketing industry. However, a different approach is required—one that involves a personal touch. At MistersSales Telemarketing, we are focused on building relationships with our targets. In addition to using the phone, we employ intelligent email techniques to help build customer loyalty to your product or service. The advantage of telemarketing is that it allows for direct contact, which in turn facilitates better communication

so that any questions can be answered right away. How do we do that? Check out our approach