GDPR: Opportunities for Cold Calling

No business owner can ignore it anymore. The new privacy law, the AVG—or, in English, the GDPR. This General Data Protection Regulation will take effect in the Netherlands on May 25, 2018. What does this law entail, and how will it affect you? Will it be a threat or an opportunity? You want to attract more customers through cold calling, but will that still be allowed? We’ll explain it briefly below:

Close-up foto van een lachende vrouw met headset achter een computerscherm op kantoor

Do not use the data for any other purpose

You collect different types of data for a specific purpose. The key is that the data owner is aware of this purpose. Perhaps you need an email address for an email campaign. Or maybe you need a personal phone number for cold calling. When processing and using this data, you may not do so for any other purpose.

Is it justified?

Justification is the central theme in the legislation. Is the purpose for which you collect data justified—in other words, is the purpose the same as the one for which it was published? If you purchase data for cold outreach, for example, is that justified? If you come across data on LinkedIn that you want to use, is that justified?

Is this the end of cold calling or telemarketing?

No, cold calling isn’t prohibited, but it is more difficult. You must always keep the purpose of your action in mind. If this purpose aligns with the reason the data was made public, then there’s no problem. However, if the purpose is different, it’s a criminal offense. MisterSales is the go-to partner when it comes to cold calling in compliance with GDPR regulations.

At MisterSales, we believe in the power of collaboration. By sharing our knowledge and network with one another, we achieve better results and are leaders in providing smart solutions for our customers. After all, that’s what matters most to us.

Would you like to learn more about how we work together and what that could mean for you? Please contact us.