120 appointments per week and a 40% higher conversion rate
In 2017, NETGEAR approached us to help them navigate their growth. NETGEAR is a quintessentially American company in the world of “non-stop connecting” anywhere and anytime. You could call it a premium IT supplier with a global reseller channel.
Their ambition was to grow continuously and not constantly run up against the familiar limits to growth. To name just one example: there were plenty of business opportunities in the growing market, but not enough qualified people to turn them into revenue. In addition, there was a growing international customer base that required regular attention, but for which there was often not enough time. That’s a problem, of course.
Their main requirement was: no permanent staff on the payroll, but rather a flexible pool of salespeople who, if successful, could later be incorporated into the NETGEAR account team. So, prove themselves first, then build from there.
We developed a plan in which we took responsibility for putting together a junior team. These juniors started out in our telemarketing team, focusing on NETGEAR’s B and C customers to perform purely relationship-based work. After a solid training period, we increased the expected output. The most successful candidates were subsequently seconded to NETGEAR. After one year of secondment, these proven talents were permanently hired by NETGEAR. We have carried out this process of selection, training, and secondment multiple times with great success.
Will you be our next success story?
Will you be our next success story? If so, contact us today.
