DIOS Outsources Telemarketing to MisterSales to Tap into a New Market
DIOS imports and installs Ultra HD and 4K security camera systems for companies in sectors such as logistics, retail, and hospitality. To break into a new market, DIOS needed additional telemarketing support, but the company lacked the internal resources to handle this on a regular basis. Previously, DIOS had handled customer acquisition in-house, but ultimately decided to outsource its telemarketing to MisterSales. In this customer case study, DIOS enthusiastically explains why that decision paid off and what the partnership looks like.
Who is DIOS, and why a new market?
DIOS specializes in Ultra HD and 4K video surveillance and supplies, imports, and installs complete systems, ranging from security cameras and recording servers to monitors, cabling, and network switches. The systems are custom-built, including installation and annual maintenance, ensuring that businesses benefit from sharp image quality and reliable image storage. In addition, DIOS is increasingly focusing on comprehensive security solutions, including alarm systems from Aritech and fire alarm systems from SIEMENS. Businesses in sectors such as supermarkets, logistics, car washes, gas stations, schools, arcades, and retail use DIOS’s solutions for camera security, access control, and license plate recognition. To continue growing, DIOS wanted to tap into a new market and generate targeted new leads there through telemarketing.
Why DIOS Outsourced Its Telemarketing
Telemarketing requires consistent call capacity, follow-up, and focus. It was difficult to combine this with the delivery and installation of security systems. That is why we decided to outsource this aspect to a company that can focus entirely on it, allowing DIOS to refocus on its own core activities.
How DIOS Ended Up at MisterSales
DIOS found MisterSales online while searching for a suitable call center. From the very first contact, MisterSales’ approach stood out: professional and direct. DIOS describes MisterSales as a highly trustworthy partner with smooth communication, free of detours or ambiguity.
Taking the Lead in the Approach
To ensure that the telemarketing campaign aligned well with DIOS, DIOS itself provided instructions on how the sales calls should be conducted and how DIOS should present itself to new customers. This way, DIOS remained in control of the message, while MisterSales handled the execution of the telemarketing campaign. This combination of in-house direction and external execution proved to be exactly what was needed to successfully approach the new market.
A reliable partner that pays for itself
For DIOS, the partnership with MisterSales feels positive and fair. That’s important when an external party calls potential customers on behalf of your company and represents your company’s name. Ultimately, DIOS describes MisterSales as a partner worth doing business with. The partnership generates revenue for DIOS and has more than paid for itself, which is the most important confirmation for DIOS that outsourcing telemarketing was the right choice.
Advice from DIOS to Other Companies
DIOS advises other business owners who are hesitant about outsourcing telemarketing to pay particular attention to a call center’s integrity and communication. According to DIOS, a direct, clear approach and flexible communication make the difference between a provider that merely makes calls and one that actually delivers results and new customers. According to DIOS, businesses that retain control over the message while entrusting its execution to a specialist can confidently enter a new market without having to handle customer acquisition internally.
Will you be our next success story?
Would you, like DIOS, like to enter a new market without having to handle telemarketing in-house? Schedule a no-obligation consultation with MisterSales and discover what targeted telemarketing can do for your business.
