NETGEAR

9.4 / 10

120 appointments per week and 40% higher conversion

In 2017, NETGEAR approached us with the request to think along with their growth. NETGEAR is a typical American company in the world of “non-stop connecting” in every place and at every moment. A premium IT supplier, so to speak, with a worldwide reseller channel.

Their ambition was to grow continuously and not keep running into the familiar growth limits. To name just one; plenty of business opportunities in the growing market, but insufficient qualified people to convert them. In addition, a growing international client base, which regularly needs attention but for which time is often lacking. A bad situation, of course.

Their most important requirement was; no extra people of their own on the payroll, but a flexible layer of commercial people who, if successful, could later be brought into the NETGEAR account team. So first prove it, then build further.

We worked out a plan in which we took responsibility for assembling a junior team.. These juniors started in our telemarketing team on NETGEAR’s B and C clients to carry out purely relational work. After a solid onboarding period, we increased the desired output. The most successful ones were later seconded to NETGEAR. After 1 year of secondment, these proven talents were further brought in by NETGEAR. We have carried out this process of selecting, training and secondment extremely successfully on several occasions.