Referral recruitment: what is it and why is it so important?

Recently we have seen that more and more companies make use of referral recruitment. Referral recruitment is the ‘word-of-mouth’ recruitment of staff. Think of networking from your own network, using the network of current employees or the network of former employees.

To qualify for referral recruitment, it is important that you position yourself clearly as an employer. It is also important to have a healthy working environment in which employees genuinely radiate positivity towards potential candidates.

How important is referral recruitment?

Referral recruitment is best known for its low-cost qualities. 63% of recruitment professionals see this recruitment tool as the most important in achieving their objectives. This is because referrals attract better-quality candidates.

Who is it suitable for?

Referral recruitment is especially suitable for larger companies. Large companies, after all, look for new employees on a larger scale. The network of a large company, with its many employees, is also many times larger than that of small companies. Of course, small companies also qualify for referral recruitment. However, these small companies can skip creating a strategy entirely. Instead, they do need to ensure a positive atmosphere on the work floor.

The benefits of referral recruitment

Referral recruitment and selection offer the following benefits:

Through this method, candidates often stay employed longer.
Employees feel taken seriously by the company
You work efficiently on your employer brand
Good value for money

Reward

Rewarding employees can take the method to an even higher level. After all, it does take current employees effort to recruit new candidates from their own network. A reward can keep employees motivated and thus deliver even better results. This doesn’t even have to be a sum of money. Many employees already appreciate a bottle of wine, a bunch of flowers, a voucher or a personal thank-you. Ultimately, it’s all about a pleasant atmosphere on the work floor. That works wonders.

We at MisterSales believe in the power of working together. By sharing knowledge and our network with one another, we achieve more results and are a frontrunner in smart solutions for our clients. That, after all, is what it’s all about for us.

Would you like to know more about our way of working together and what it can mean for you? Get in touch.