GDPR: opportunities for cold acquisition

No entrepreneur can ignore it any longer. The new privacy law AVG, or in English: GDPR. This General Data Protection Regulation will apply in the Netherlands from 25 May 2018. What does this law involve and what are the consequences for you? Will it be a threat or an opportunity? You want more clients through cold acquisition, but will that still be allowed? We’ll explain it briefly below:

Don’t use data for a different purpose

You collect different types of data with a purpose. The point is that this purpose is known to the owner of the data. Perhaps you need an email address for an email campaign. Or maybe you need a personal telephone number for cold acquisition. When processing and using this data, you may not do so for a different purpose.

Is it justified?

In the legislation, justification is the common thread. Is the purpose for which you collect data justified, in other words: is the purpose the same as the one it was published for? If you buy in data for cold acquisition, for example, is that justified? If you come across data on LinkedIn that you want to use, is that justified?

The end of cold acquisition or telemarketing?

No, cold acquisition is not prohibited, but it is more difficult. You must constantly bear in mind the purpose of your action. If it is the same as the purpose for which the data became public, it doesn’t cause any problems. If it is a different purpose, then it is punishable. MisterSales is the partner when it comes to cold acquisition in accordance with GDPR legislation.

We at MisterSales believe in the power of working together. By sharing knowledge and our network with one another, we achieve more results and are a frontrunner in smart solutions for our clients. That, after all, is what it’s all about for us.

Would you like to know more about our way of working together and what it can mean for you? Get in touch.