You get interesting visitors on your website every day, what do you do with it? In fact, do you know who they are? Various tools can attract the visitors to your website. At the moment when you do not know who they are, then the investment to attract visitors is in vain. But suppose you know who it is, what do you do?
KNOW WHO IT IS: WEBSITE TRACKING
With various website tracking tools, you can find out which companies have been on your website. Examples of these tools are: SalesFeed, LeadInfo and LeadExpress. These programs link data from a company database with the technical data of the visitor, for example the IP address. This gives you insight into who has visited your website, which pages they have visited, how long they have been on your website, etc.
ANTICIPATING THE WEBSITE VISIT: TELEMARKETING
Now that you know who visited your website, you can start accessing it. It is a sin not to use the information obtained. It is wise to approach these visitors with some care. Don't worry, we'll help you. In the white paper ‘5 tips to approach the website visitor by phone’ you can read How to do this.
FROM OPT-OUT TO OPT-IN: WILL TELEMARKETING DISAPPEAR?
Mona Keijzer's (CDA) bill to tighten the rules for advertising over the phone could have a major impact on the telemarketing industry. What impact does this have on your business? Instead of the call-me-not list, you must now have explicit permission to call (potential) customers unsolicited. Can you still contact your customers by phone?
DEATH KNELL FOR TELEMARKETING?
The moment customers have to sign up for advertising, this seems to be the end for customer acquisition over the phone. Consumers are generally not going to bother getting called for advertising. Nevertheless, there are some loopholes in the net, so you can continue to do telemarketing.
CONSUMERS AND BUSINESSES
In the coverage of the new law, it is mainly about consumers. In practice, however, these are natural persons. In addition to consumers, these are also self-employed, sole proprietors and VOF'S. BV'S NVS, foundations, associations and governments are not protected by law. So it remains possible to put by far the largest part of the companies in contact with your message.
Would you like to receive some tips to continue doing telemarketing? Then Download our whitepaper below, in which you will find five tips to be able to do telemarketing.
