As of July 1, 2021, call-me-not register has disappeared and has given way to the opt-in system. From now on, customers must have given permission before they can be called. For you as an organization, a number of important things have changed. In this article we will take you through the change in the law, and what this means for your organization.
WHEN CAN YOU CALL AS AN ORGANIZATION?
In principle, as a company you can no longer just call. The traditional cold-calling has come to an end. Organizations with commercial purposes may no longer contact natural persons who are not yet customers without explicit permission. Think about calling consumers or other businesses.
This changes if the other party has given prior consent (opt-in) or if you want to call an existing customer.
In addition, there are a number of conditions under which you can call without permission.
- The target has previously been a customer of your company, for a minimum of 3 years and the company is calling about a similar service or product
- When your company conducts a market research
- The target has not specifically indicated during the orientation to a product or service that he / she does not want to be called (opt-out)
HOW CAN YOU ENSURE THAT YOU GET PERMISSION FROM POTENTIAL TARGETS?
The question that remains is: how do you as an organization ensure that you get permission to call? Asking a customer if they want to be called for new products or offers will not achieve the desired result.
You have to be creative as a company. Holding a giveaway can be the solution for this. When registering, participants must leave their phone number and give permission to be called. This way you as the company can still ensure that you get permission.
THE RIGHT OF OBJECTION
Despite the Call-Me-Not Registry being lifted, customers and potential targets still have the option to opt out of similar calls. They can use the”right of objection". If your customers or potential customers call on this, you as an organization are obliged to delete all their data from the call list and you are no longer allowed to call them.
WHAT DOES THIS MEAN FOR THE TELEMARKETING INDUSTRY?
The Call-Me-Not-Register does have consequences for the telemarketing industry. However, a different approach is called for. This approach requires a personal touch. At Mistersales Telemarketing we are prepared to enter into a relationship with our targets. In addition to using the phone, intelligent e-mail techniques are used to try to bind the customer to your product or service. The advantage of telemarketing is that there is direct contact and that this allows better communication
any questions can be answered immediately. How do we do that? View our approach
