You want more customers. You have several ways to acquire these customers. Each way has its advantages and disadvantages. There is only one important choice to be made: do you choose to shoot with hail or to shoot with a precision rifle?
LESS COSTS OR MORE RESULTS?
The main difference between these two strategies is the cost - benefit principle. The hagel strategy reaches a lot of people, but the result per lead is many times lower than with the precision strategy. Many organizations choose to approach leads much more specifically. This does take time, and therefore money, but the result is often much greater. The precision strategy thus prevents attention from being paid to uninteresting leads.
'IN THE LIMITATION, ONLY THE MOSTTHERE’
By making a choice in which leads one wants to approach, higher scores are recorded. Some companies are afraid of losing the unapproached lead, when it " could have been a customer in the meantime." It may be clear that the precision strategy is more positive for the organization in many areas. However, it must be properly implemented. You can read this in the whitepaper below ‘chosen for precision, but how do I do it?’
INBOUND SALES, WHAT DOES IT MEAN?
Growing is wonderful, but it also has challenges. Incoming telephone traffic is a burden for many companies, resulting in missed sales opportunities. Investing in your own telephone operators or an internal sales service is not a relevant option. The cost is high, it is not scalable, and it is not easy to control.
INBOUND SALES: ALWAYS AVAILABLE
Inbound Sales is a service performed by a specialized agency. Such an inbound service is understood to mean the incoming, often telephone, contact with the customer. Its purpose is to unburden the entrepreneur and let him really do business. Despite the fact that the entrepreneur then has to spend a lot of time on it, he is always available!
INBOUND SALES: TELEPHONE OPERATOR OR A SALESPERSON?
Within inbound services, two main types can be distinguished. The first kind only answer the questions of the person who calls. Then a report is drawn up where you as an entrepreneur can see who, and what the customer called for. However, Inbound Sales goes one step further. Much more substantive conversations are held with new and existing customers who contact. In this way, pain points, purchase motives and immediate needs are made obsolete. Thus, you will get not just a minimal report, but real business opportunities. Without you having done it yourself!
There are 4 main benefits of Inbound Sales to formulate? You can find them in the whitepaper ‘4 advantages of Inbound Sales’ below.
