The fact that potential customers do not always have knowledge of your organization is a logical remark. One of the solutions for this is the cold acquisition of your target group. This method is very personal, but the score is often disappointing. What now, when cold acquisition becomes more pleasant and also ensures a higher score.
CONTENT: FROM COLD ACQUISITION TO HOT ACQUISITION
Content is another word for content or information. For example, you talk about your business through blogs and whitepapers. This is content. It ensures that the potential customer gets knowledge about your company, your solution and your industry. The moment you present this ‘content’ to your target group before you start acquiring cold, the cold is suddenly much less cold. The target audience knows what you are talking about.
REASONS TOO OVER FOR COLD ACQUISITION 2.0
The reasons for this advanced way of acquiring are many. How about the high score, or the pleasure that the potential customer finally knows what it is about? Where cold acquisition has a conversion of 5%, acquisition through content has a whopping 20% conversion. The 5 main reasons not to acquire cold in the future, but to make it warm in our whitepaper. Download it below!
For personal advice on cold acquisition, please contact one of our growth consultants.
