Nowadays, a lot of customer contact is automated. Think of emails, contact forms, rushed phone calls to apps on your phone. However, customers need trust, clarity and transparency. This can only be achieved through personal contact. This need can be fulfilled in two ways, namely through inbound telemarketing and outbound telemarketing. Telemarketing will boost your business. Read Why here.
INBOUND TELEMARKETING
With inbound telemarketing, we see the initiative coming from the customer. The customer then calls a phone number and gets a telemarketer on the line. Because this is on our own initiative, we do not see any irritation during the conversations. With inbound telemarketing, the new customers are especially interesting, usually these customers are looking for information. Telemarketers can respond to this and the chance of actual sales is greater.
OUTBOUND TELEMARKETING
Outbound telemarketing is the opposite of inbound telemarketing. The initiative lies with the telemarketer. This call may be unwanted by the customer, so the chance of a negative conversation is high. To still benefit from the calls, distinguish between the target group. For example, it is tactical to approach existing customers who have already consumed before, personal contact can lead to repeat purchases with these prospects. There are also prospects who have already shown that they may be interested in a product or service. For example, they shared a message on Facebook. By approaching these prospects, we convince these interested prospects to purchase.
The biggest advantage of telemarketing is the direct contact with the customer. This offers more interactive information for both parties and opportunities for your company to grow. It can be crucial to clearly map out what the prospect wants to know in order to ultimately switch to sales. Telemarketing offers your company the distinctive ability it needs!
