No more powerful means for rapid growth in specific target groups than the professional telemarketer. He directs on output, knows his target group and knows exactly how to help them.All this begins with proper preparation. In this article we will help you to prepare your telemarketing campaign perfectly, so that you will achieve even better results.
FORMULATE AN OBJECTIVE
Before you pick up the phone and start looking for leads, it is important to prepare yourself well. Always start with the dot on the horizon. What do you want to achieve? Setting a goal ensures that you achieve faster and better results.
Always set your goal smartly. A SMART goal is specific, measurable, acceptable, realistic and time-bound.
An example of a well-SMART formulated goal can be:
Today I want to have at least 5 appointments with potential customers by 17:00 over the phone.
A SCRIPT IS IMPERSONAL
Many telemarketers write a script and then read it out. We can't mention this often enough: delete the script. A script is impersonal, and the message doesn't come across as convincing. Are you excited to call? Or are you still not sure what to tell? Then a script can definitely help. Just always keep in mind that a script should only provide a foothold. In the end, you will get more results if you just enter into a dialogue with your target.
LOOK AT THE WEBSITE
Are you working on a B2B campaign? Always first take a look at the website or the social media channels of the company you are going to call. What does the company do? What problems might they face? Perhaps there are already things you see in advance that you can help them with. A short scan is enough for this. The real problems often only come up during the conversation!
FIND A CONTACT
Before you call, it's good to know who you're going to need. Are you looking for the person who deals with marketing, purchasing or perhaps the owner? A lot of information can also be found on the website or social media. Larger companies often have a reception. To ensure that you can be directly connected to the right person, it is useful to know a name. This makes it a lot more personal and gives confidence. The receptionist will connect you faster.
THINK OF AN ICEBREAKER
Then there is the moment. You get the right person on the line, and get their attention. To create an immediate connection and gain the trust of your target, it is good to throw in an icebreaker. Giving a compliment about a completed project that you came across on the internet is enough. You can also prepare this before picking up your phone.
