The new year has begun. But what does that mean for your company? What are the trends and developments for the coming years? In sales and marketing, speed is most important. Where does the focus of your marketing and sales team go?
The digital age
With the advent of the digital age, the world has completely changed. Not only in your private life, but also in business, we are confronted with technological developments on a daily basis.
The consumer is also aware of the possibilities that modern technologies offer us as an entrepreneur. This is reflected in the online shopping behavior of consumers. When online shopping had made its breakthrough, consumers waited an average of an hour for a response, today ten minutes is almost too long.
Real time sales
Real-time sales is on top of that. Because the consumer is aware of modern technologies, he assumes that you can respond directly to his demand.
This is the concept of real-time sales. Your customers are in direct contact with your sales team. The most common way is through a chat with your real sales team or through a robot. Speed is then your competitive advantage; this means that your customer does not have time to look at what your competition offers.
And not only the digital age is constantly changing, but around you are constantly developments. It is important that you know what these developments are so that you can arrange your annual plans accordingly.
