Approaching potential customers is not always easy. One potential customer loves a personal approach, the other potential customer only wants short mail contact. But how do you feel about that? How not to appear intrusive to the potential client? And finally: how do you turn a prospect into a new customer?
YOUR SITUATION
It is important that you are top-of-mind with your (potential) customers. As a company, you offer a product or service. Of course, if your relationships need that product or service, they should immediately think of you. If you are not top-of-mind with your customer, there is a good chance that the competitor will close the deal. But as a company, you also don't want to become too intrusive, or even annoying. What is the right ratio for you? Read in the whitepaper how you can stay top-of-mind with your customer, without becoming too intrusive.
