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Upselling and Cross-selling

Cross-selling and upselling are two techniques where the goal is to persuade existing customers to purchase additional products or services. MisterSales is happy to explain to you what these two terms are and what the difference is.

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WHAT IS UPSELLING? 

With upselling, we encourage the customer to purchase a more expensive product than they actually planned in advance. This is done by naming the benefits that come with purchasing a more expensive product. Suppose you want to buy a computer and you know in advance exactly which one you want. You talk to the seller and he says that this computer also has a more luxurious version with more memory. The sales explains to you the benefits of having more memory on your computer. In the end, you will be persuaded to buy that more luxurious version and you will lose more money. This is how upselling works.

WHAT IS CROSS-SELLING?

At cross-selling entice the customer to purchase additional products or services that align with a product that a customer wants to buy from your company.

To take the computer as an example again, the seller also says that a certain mouse and keyboard fit the computer perfectly. You let yourself be persuaded and have purchased additional products that connect to the computer. This is how cross-selling works.

WHAT IS THE DIFFERENCE BETWEEN UPSELLING AND CROSS-SELLING?

The difference is that when upselling, you are selling a more expensive variant of the product to the customer. In cross-selling, additional products are sold that match the product the customer wants to buy. 

In both upselling and cross-selling, you offer the customers additional benefits to ensure that the customer is persuaded to spend more. At MisterSales we are specialized in this and we are happy to discuss how we can apply this to your company!

OUTSOURCE YOUR UPSELLING AND CROSS-SELLING TO MISTERSALES

At MisterSales, our telemarketers are trained in upselling and cross-selling. At MisterSales we ensure that our telemarketers are of a high level and remain at a high level. We do this through workshops and trainings that we organize for our telemarketers.

This way you enjoy our telemarketers that we select tailor-made for your company. These telemarketers leave no leads for you and work hard to grow your business. Thus, take contact on.

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