There are those who wonder if cold acquisition is still of this time. In this digital and mobile age, the ‘old way of acquiring’ may seem a bit outdated, but nothing could be further from the truth. In fact, the digital age and the fact that we can see and measure everything online mean that cold acquisition can be used much more effectively than before.
GDPR
With the advent of the internet, people could look up their own information, purchase their products on the world wide web and send emails with questions, making cold calling seem less and less effective. The arrival of the’ call-me-not-register ‘in 2009 seemed to turn the’ cold calling ' around completely. Admittedly, the list that could be called may have become smaller, but the effect of cold acquisition did not suffer in the least.
The law that comes into force on May 25, 2018 is a different story. The New Data Protection Law General Data Protection Regulation, the GDPR for short, is intended to give the customer more rights and reduce intrusive advertising. This law ensures
admittedly, it will be more difficult to’ just approach everyone', but this can also work in our favor.
Cold acquisition 2.0
All these rules ensure that not everyone can be harassed just like that by phone and by e-mail. A good thing, we think so too. It also ensures that nowadays when creating a prospect list, it must first be held against the do not call register. Next, we need to check whether the remaining prospects themselves have indicated that they want to be in our database. That takes more time and it makes the list a bit smaller. However, it also ensures that the people on the remaining list are open to contact. This means that the conversation is likely to become easier and the conversion on these conversations will therefore go up. Because the digital world makes it possible to measure and control everything, we can also see what interests people, so that the conversation can be even more controlled.
The brake brings success
So when asked whether cold acquisition is a thing of the past, we can answer No with certainty. By using the various’ new ' media in a smart way, we ensure that all new regulations will work in our favor. By sharing good content on the internet, we gain insight into the interests of our prospects. After that, all we have to do is keep the conversation going in the best way through good lead specialists and cold acquisition will be more successful than ever!
MisterSales ' approach is GDPR-proof. Take here contact us to outsource your cold acquisition too!
