No entrepreneur can avoid it anymore. The new privacy law AVG, or in English: GDPR. This General Data Protection Regulation will apply in the Netherlands on 25 May 2018. What does this law entail and what does it mean for you? Will it be a threat or an opportunity? You want more customers through cold acquisition,but will this still be possible? We will briefly explain it below:
Use data not for any other purpose
The collection of different types of data is done with a purpose. The point is that this purpose is known to the owner of the data. You may need an email address for an email campaign. Or maybe you need a personal phone number to acquire cold. When processing and using this data, you must not do so for any other purpose.
Is it justified?
In legislation, justification is the leitmotif. Is the purpose for which you collected data justified, i.e. is the purpose the same as for which it was published? If you buy data for cold acquisition, for example, is it justified? If you come across data on LinkedIn that you want to use, is it justified?
Einde of cold acquisition or telemarketing?
No, it is not forbidden to acquire cold, but more troublesome. You must constantly take into account the purpose of your action. If this is equal to the purpose for which the data came out publicly, then it does not cause any problems. If this is a different goal, it is punishable. MisterSales is the partner when it comes to cold acquiring according to GDPR legislation.
