Contact us

Lead qualification

How does lead qualification work and what is the difference between Marketing Qualified Leads and Sales Qualified Leads? Keep reading and MisterSales will give you the answer!

Contact us

WHAT IS LEAD QUALIFICATION?

"The perfect lead is already interested in your product or service. The lead is not just looking for a way to solve problems. The lead already knows that and believes you can help with that.”

Lead qualification is the process of determining whether the lead fits into your ideal customer profile and is most likely to become a customer for that reason. A lead is a prospect who meets all predetermined qualification requirements - such as budget, decision-making power, need for the product/service, and purchasing power.

In essence, you want to understand the characteristics of your potential customer and find out how well you fit together. You want answers to questions such as:

  • Why are they interested in your product or service?
  • What pain points can you solve?
  • What kind of value are they looking for?
  • How do they solve the problem at the moment?

Lead qualification is not an exact science-to a large extent it is about empathizing with the other person and reading between the lines. What motivates the lead? What are they looking for? What can you offer? Answer these questions and you are already well on your way to finding the perfect match.

VERSCHIL TUSSEN MARKETING QUALIFIED LEADS EN SALES QUALIFIED LEADS

When there is a lead, it is not clear whether they want to make an immediate purchase of your services or products. When a lead is equal to a purchase, this is a Sales Qualified Lead. If a lead does not want to make a purchase yet, but is interested in your services or products, this is a Marketing Qualified Lead. 

Ultimately, it is the intention that the Marketing Qualified Lead (through tailor-made marketing) becomes a Sales Qualified Lead.

WHY MISTERSALES LEAD QUALIFICATION

When you outsource your lead qualification, you want to have it carried out by an experienced telemarketer with the right knowledge and skills.

The telemarketers of MisterSales are trained monthly to get and keep the level and knowledge up to date. This way we ensure that no leads remain for your company.

In addition, you can enjoy our many telecom services that we perform to perfection. Therefore, choose MisterSales!

LEAD QUALIFICATION WITH MISTERSALES

At MisterSales we specialize in estimating leads and facilitating the right information so that the lead becomes a customer. Want to know how? Take with us contact come on and we will go together what your possibilities are.

Download our brochure

"Do you want more return from your sales?”

Sales Brochure MisterSales

See also

    An ultimate customer experience

    Our satisfied customers

    Step into a world of ultimate customer focus. Our reviews speak for themselves and prove that we offer the optimal experience. Find out why our customers recommend us and experience for yourself the power of our unparalleled service.

    • "We have been using the MisterSales Live Chat for 2 months and are already enthusiastic. "

      Von Marcken

      Jan Willem Merkens
      Headshot of Von Marcken
    • "Fortunately, since our partnership with MisterSales, we not only keep our leads warmer; we also capitalize on a generous percentage of all prospects. "

      Metalura

      Albert van de Breevaart
      Headshot of Metalura
    • "One of the characteristics that MisterSales has is no-nonsense. The moment we want something a-la-minute adjusted, it happens. Campaign Change? Is arranged. Do we want to spend hours on a campaign somewhere else? Is arranged. That is by far something that is perceived by us as very good at MisterSales. It is often sat different in this industry"

      NETGEAR Benelux

      Sergio Mandos
      Headshot of NETGEAR Benelux
    • "The professional approach, out-of-the-box thinking, good mutual communication and a clear understanding of our proposition and market has led to many high-quality agreements and great commercial successes. In short: as far as we are concerned, MisterSales is a sales agency that stands like a house."

      BIS Econocom

      Erwin Hout
      Headshot of BIS Econocom
    • "We are positively surprised by the recruitment activities of Mister Sales. On our vacancy we were very quickly presented with a number of high-quality candidates. And through a sharp analysis, we worked together to appoint the right candidate."

      Verloop Drukkerij

      Arjan Verloop
      Headshot of Verloop Drukkerij
    • "In the search for suitable candidates, however, it is not always easy to find the right people. Fortunately, in MisterSales we have a professional service provider who thinks along with us and nominates suitable candidates."

      Van Kooten

      Benjamin de Jong
      Headshot of Van Kooten
    • "The MisterSales team acts as the in-house sales department of What about Tea. The advantage of MisterSales is that they work from the concept and are not only result driven. They really have the growth of what about Tea in mind!"

      What About Tea

      Danny Borneman
      Headshot of What About Tea
    • "We found the combination of MisterSales ' telemarketing and sales training very strong. In addition, they are real accomplices instead of office boys. And this was exactly what we were looking for: a party that understands our language and target group."

      FitSoft

      Ron Kramer
      Headshot of FitSoft
    crossmenu